What is the primary focus of Relaters in communication?

The primary focus of Relaters in communication is receiver engagement. This type of communicative approach emphasizes building relationships and making connections with the audience. Relaters prioritize understanding the feelings and perspectives of others, which enables them to engage effectively and foster an atmosphere of trust and openness.

In this context, communication is centered around ensuring that the receiver feels valued and heard. Relaters are often adept at reading emotional cues and responding in a way that makes conversations more collaborative rather than confrontational. This leads to stronger interpersonal relationships, as they work to engage their audience on a deeper, more personal level.

While self-promotion, information sharing, and expectation setting are important aspects of communication, they do not capture the essence of what Relaters aim to achieve. Their goal is not merely to convey information or outline expectations, but to create a meaningful exchange that resonates with the other party, reinforcing a sense of connection and engagement.